Saturday, August 31, 2019
Freedom of Speech Essay
Originally rap music has been around since 1926 and was not as popular back then as it is now. Teenagers to adults listen to an average of two point five (2.5) maybe three (3) hours of music per day. Study shown in 1 of 3 of the songs played contains explicit language and reference to drugs alcohol or women. Ice Cubeââ¬â¢s album entitled ââ¬ËDeath Certificateââ¬â¢ sends messages that bluntly and descriptively threatens violence against homosexuals, women, whites who exploit blacks, whites who covet black women, Korean shopkeepers and police officers. Jon Pareles who wrote the article, ââ¬ËShould Ice Cube Voice be Chilled? ââ¬â¢argues from several different point of views on why Cubeââ¬â¢s album should not be sold. The article also argues that his voice should be chilled because of violent lyrics and threats towards which it addresses. Jon Pareles made his argument by simply using different responses and groups to show why the album should not be sold and should be edited. For example, the Simon Wiesenthal Center is Jewish human rights group who demanded four major record stores chains to cease in selling the album. The called it ââ¬Ëcultural Molotov cocktailââ¬â¢. After listening to it, the Center realizes how quickly this album is going to explode in the minds and ears of young and old listeners. Another example was ââ¬ËBlack Koreaââ¬â¢ which according to Ice Cube meant Korean shopkeepers who follow the customer throughout the store to ensure they do not steal. This section of the album did not just scratched below the surface but stirred a nationwide boycott. The Korean- American Coalition did not take this lightly, they condemned and deleted it. In an editorial review, a response by James Bernard favored censoring the lyrics because some people are too thin-skinned. Also, Mr. Bernard knew that these types of issue people are force to face on a day to day basis. Why did Ice Cube use such blunt and threatening lyrics? Ice Cube was born and raised in an area polluted with crime, violence and where trust was hidden underground. His inappropriate reactions and vengeance was all towards how he and his people were treated (bullied). Pareles describes this reaction of one that is simplistic and ugly because, this would not eradicate the problem but cause an escalation. The clear message of this album caught enough attention by the media and organizations to determine whether or not ââ¬ËDeath Certificateââ¬â¢ should be heard at all. The question remains unanswered to curious critics, why are people buying ââ¬ËDeath Certificateââ¬â¢. Some just savor the action like movie imagery that Ice Cube presents. His gift of violence attracts his listeners to buy the album. Ice Cube lyrics did have some effects on young listeners during the recession; gang involvement disillusioned. However, the majority of the listeners will just play loud music. Jon Pareles produced strong points from many different organizations, groups and individual views on why the album should be terminated. The writer never once critized Ice Cube but spectated his album as a whole. On the other hand, Pareles also agree that although Ice Cube does not have the most positive thinking, he has a right to be heard, but he is going to have to answer and be challenged for his thinking and decisions.
Friday, August 30, 2019
Property legal studies
Compare and contrast the compulsory acquisition property laws that exist in China with those in that are currently in place in Australia. Describe how international pressure could be brought to bear on Chinese authorities to properly enforce the property rights that should be available to Chinese citizens. Introduction China has achieved remarkable economic growth in the last decade; compulsory land acquisition was inevitable during the process of development.According to the Chinese constitution, compulsory acquisition is an activity dominated by the overspent transferring the use right of land from personal to state and the land will use for construction purpose (International real estate review, 2003). Chinese government expropriates the land use right from individual and then sells the land to property developers and gets the land grand fee at the same time. The government requires acquiring authority to pay compensation and to reach a compensation agreement with the dispossessed people.However, only a small amount of money will pay to the individual as compensation. In contrast, the compulsory acquisition is under section 51 of Australia constitution and can be carry UT by federal and state government. It is normally happens for the public infrastructure such as road work, subway or some other circumstance which may have affect the public safety. Differently, in Australia the owners can get a fair market value for their property under the federal Jurisdiction (Compulsory acquisition, the basics, 2013).Issue As China is developing in all aspects, there has great demand for land for infrastructure and accommodations development. Developing itself is a good thing; it can bring many benefits both to the country and people. However, the compensation s not determined on the basis of the market price of land in China result in a lot of conflict. One of the famous cases that became headlines of media over worldwide happened in Shanghai China. A New Zealand nationa lists couples came back to Shanghai after they finishing studies.They have built a four-level house in Min Hang state; which is the biggest state in Shanghai. In 2008, they received a notice letter that told them their house would be compulsory acquired and they need to move out within 1 5 days because of the exploitation of Honoring Airport transportation hub. Panging couple would get 2,241 ARM per square meter of the land as compensation; which was total 670,000 ARM for the whole 480 square meters' house. At that time, the average market price for a house in that region was 12,000 ARM per square meter.Panging couple thought the compensation was inadequate so they refused to sign the relocation agreement. After 15 days the government delivered the demolition administrative Judgments, they started compulsory acquisition. One day, in the early morning, bulldozers came and directly pushed over the first-level door of Pangs house. Panging stood on her roof said to the construction team that engaged in polices, firemen, the director of transportation construction committee and some other people that if they do not have a writ from court, it is illegal to compulsorily acquire their house.However the construction team did not hear Panging, they kept chiseling the wall of Pangs house and throwing stones to her and her husband. In desperation, Panging left the homemade gasoline bottles. Pangs behavior offended the public security administration law and consequently panging couple were arrested and their house have compulsorily acquired (Compulsory acquisition, the basics, 2013). The issue here is according to the newest property law that law protects the personal legitimate properties, as same as the state and collective properties.People may think that I have my estate licenses and my house was legitimate property. Law should protect my rights not they have a demolition permit letter then you can do whatever you want to my house. (SOHO News 2009) Law apply Neverthele ss, the People Republic of China Property Law 2007 section 42 set an exception that authority prescribed by law can impose collective ownership of land ND unit, individual housing and other real estate.There has a lime light that the world using in the law is impose; which means the compensation fee uses for changing the ownership of the rights to use the land not for relocation. In other words, government buys the rights of use the land from individuals then they can develop it. Not like the case before, the transportation construction committee delivered the notice and offered only one fifths of the market price and started to move the house. According to the state council No. 90 2011, the regulation on the expropriation of buildings on state-owned land and compensation, section 3,article 19:' the compensation for the value of houses to be expropriated shall not be less than the market price of the real estate comparable to the houses to be expropriated on the date of the public n otice of the house expropriation decisions. The value of the houses to be expropriated shall be assessed and determined by real estate appraisal agencies with appropriate qualifications in accordance with the procedures for evaluating houses to be expropriated.Anyone who has objection to the value of he houses to be expropriated that has been assessed and determined may apply to the real estate appraisal agency for reassessment. Anyone who disagrees with the results of the review may apply to the real estate appraisal expert committee for appraisal. ââ¬Ë In the case, Panging coupes tried to negotiate with the committee. But the consequences were all the same that the committee would not change the price at all. Without the permission or without the owner signing the document, any departments have no rights to compulsorily acquire the land. The action happened on Phonons case was illegal.No solutions are coming out from the government and that is not the only case happened in Chin a. There are hundreds of the similar cases occurred every day. In contrast, compulsory acquisition in Australia can obtain the land by negotiated agreement. Acquisition by negotiated agreement involves the owner and the commonwealth agreeing to the terms of the agreement and the amount of compensation. In addition, if the owner not satisfied with the amount of compensation that government offers, they can find any two estimates accompany and get the average price as the compensation (The commonwealth and you:Compulsory Acquisition of Land 2011) Land Acquisition Reform: Law enforcement department need to carry out their obligation make sure all of the compulsory acquisitions happen legally and the compensation is adequately for dispossessed people. In addition, with the accession of China into the World Trade Organization, China has to upgrade the welfare of her citizens to international standards. Apparently, the acquire authorities did not fulfill their responsibilities and that le d to many people become homeless or even do not have enough food supply.Chinese government did not take any timely measures to solve this issue. Therefore I think that Amnesty International should urge Chinese government introduce new legislation to meet the international standards and stop the compulsory acquisition without getting an agreement with individuals and make ensure that victims of compulsory acquisition can get a fair trial and compensation. Conclusion: It's difficult to avoid compulsory acquire as there has a great demand for land for infrastructure development. However, home is the most important resources that humans rely on.Panging couple's actions offended the law and they received the enmeshment, but in other ways, their behavior also explained their frustration. The legislation should protect the property rights of citizens and once the people have a stable industry and income, the country could have a sustainable development.
Thursday, August 29, 2019
Hamlet Research Paper Essay
What would you do if you had a chance to kill the man who took your fatherââ¬â¢s innocent life? This was the main conflict of Hamlet. Throughout the play, Hamlet was faced with many challenges which toyed with his deliberation on whether or not to kill his fatherââ¬â¢s murderer. His indecisiveness was characterized as a ââ¬Å"tragic flawâ⬠that climatically led to his death. There are many theories as to why Hamlet was unsure about killing Claudius and what took him so long to do it once he did make up his mind such as: lack of opportunity; too much thought and analysis; melancholy; Oedipus complex; doubt about the honesty of the Ghost; and doubts about his own ambitious motives. These obstacles developed the intricate plot of the play and led the main character Hamlet through a mental ââ¬Å"hellâ⬠before his revenge was complete. Was lack of opportunity the interruption in hamlets killing of Claudius? Hamlet did not have many chances to kill Claudius privately, to avoid being seen as a monster in front of his family and friends. He was rarely alone with claudius, therefore creating the ââ¬Å"lack of opportunityâ⬠to avenge his fatherââ¬â¢s death. When Hamlet finally catches Claudius alone, Claudius is in the middle of a prayer. Hamlet decides not to kill Claudius at this time because if Claudius is killed after repenting for his sins, he will be sent to Heaven. The last thing Hamlet wants to see is his fatherââ¬â¢s murderer rest in peace. He wants to kill Claudius as he is committing a sin so that he could be sent to purgatory just as his father was. His father was not allowed to repay for his sins so Hamlet wants Claudius to suffer just the same. It is argued that the amount of melancholy that Hamlet suffered throughout the play is actually what stopped him from killing Claudius earlier. He dealt with a great deal of depression, going through suicidal tantrums and lonely outcries. Hamlet is in a great state of grievance of his fatherââ¬â¢s death throughout the play. Claudius held this against him. He called his long period of sorrow ââ¬Å"obstinate condolementâ⬠. He said that his sadness was unmanly. Claudius believed that emotions of this sort showed a weak heart and womanly emotions. It got to a point where Hamlet felt like he had to hold in his emotions, unable to express them without being harshly judged. In one of Hamletââ¬â¢s many soliloquies he states ââ¬Å"But break, my heart; for I must hold my tongue.â⬠This quote fully exerts his hearts desire for someone to confide in, to listen to him and his sorrows. He knows that he cannot speak on how miserable he is because of how everyone will judge him. In a state of depression, Hamlet is viewed by his peers and family as having gone mad. His symptoms are actually hand and hand with melancholia, which could have been brought upon by Hamlet sadness and loneliness. Oedipus complex may have played a part as to why Hamlet seemed to not be able to kill Claudius. Hamletââ¬â¢s love for his mother was strong, so strong that it is questioned as to whether or not his love for his mother goes deeper than a mother-child bond. Throughout the play, Hamlet often brings up how little time has passed since his fatherââ¬â¢s passing and his motherââ¬â¢s remarriage to his brother. His remarks on the situation are often crude and jealous-sounding. In part I scene II, Hamlet says ââ¬Å"Must I remember? Why she would hang on him, as if increase of appetite had grownâ⬠. In this quote Hamlet speaks of hating to think of his mother and father acting intimately with one another. That is not a normal trait for a child to have. http://www.shakespeare-online.com/plays/hamlet/soliloquies/butbreak.html
Wednesday, August 28, 2019
Solar car races Essay Example | Topics and Well Written Essays - 1750 words
Solar car races - Essay Example It is predicted solar energy would improve in the near future because of its competition with electricity and other energy applications. There are various ways of to use solar energy for example, the use of photovoltaic systems to convert light directly into electricity. The solar water heating system converts sunlight to heat water and the solar thermal system that concentrate solar radiation into small space to produce high temperatures (Mangu et al., 2010, p.6). The solar power has numerous advantages over other traditional energy sources because they are cost effective owing to the cheapness of the panels used in trapping sunlight. The state and the local government incentives are making it affordable and pure since it does not pollute the environment by increasing the carbon footprint (Kotler 2011, p.132). The solar energy can be trapped anywhere at any time since the panels take minimal space to install making them suitable for urban and locations. The solar energy is maintenance free than other forms of energy requiring constant maintenance like wind turbines. Solar energy is easily used in remote areas where it is expensive to increase the electricity power grid. It is conveniently used to power most of the electronic devices by inserting a small miniature panel to absorb sunlight transformed to electrical impulses to power the devices. Other sources of energy like oil reserves can be depleted but the solar energy is infinity and can l ast forever. The solar car gets its electricity by converting sunlight into electrical energy through photovoltaic cells. The photovoltaic cells are passed into the battery for storage for future use, or directly transmitted to motor to run the vehicle. The micro-controller chip embedded on the vehicle, which is also responsible for controlling the motion of the car smoothly when the pedal is pressed, performs the process. A solar car functions in various ways, such as capturing sunlight and
Tuesday, August 27, 2019
The Ethical Implications from Marketing Cigarettes to Young People in Essay
The Ethical Implications from Marketing Cigarettes to Young People in African Countries - Essay Example The paper tells that marketers have often been critiqued for using selective marketing strategies aimed at targeting a vulnerable group. The criticism is even worse when the product being sold is harmful to the society. Other than the inordinate criticism, little has been done to deter such practices. Cigarette related harms have raised global concerns over the recent past. Although cigarette smoking and addiction have reduced in some parts of the word, the problem remains rampant in developing world such as in Africa. Majority of people in developed countries are informed on the negative health effects of addictive smoking cigarettes. Additionally, governments in most developed countries have enacted laws to prohibit marketing strategies that may result in sale of cigarettes to young people particularly children. However, most third world countries such as in Africa have no laws to prevent sale of cigarettes to young people. Cigarettes products generate a lot of revenue and third wo rld countries often allow reckless importation and marketing of cigarettes. In most third world countries, the importation as well as market of cigarettes is legal and there are no laws prohibiting sale of cigarettes to young people. This raises the ethical question regarding sale of products such as cigarettes, which cause health problems, addiction, and death. In recent years there have been considerable concerns concerning marketing of products considered harmful to humans. Following reduction of consumption of tobacco products such as cigarettes in developed world, tobacco firms are now targeting the young people in Africa. In the attempt to attract these young people, the companies have been adjusting their marketing strategies to ensure that they entice young people to use tobacco products. One strategy that the companies use includes selling of cigarettes as single stakes. This is attractive to the young people from the poor African countries who cannot afford to buy the prod uct in packets. It is appropriate to use attractive strategies in marketing to attract customers. However, this should not be the case if the marketer is aware of negative implications associated with use of a product. Moreover, targeting a vulnerable group is even more unethical. In case of British American Tobacco, there has been cases where children as young as 11 years have been involved in both smoking and selling of cigarettes, Free Markets and Marketing Marketing is an essential component for the success of any business. Companies have marketing strategies that go beyond advertisements. The marketing policies entail identifying the target market for a given product and applying market strategies likely to entice the particular market. Therefore, marketing strategies are designed to ensure that the advertisement is received and understood by the target market. However, companies are required to be responsible in the way they convey their message. This should be through use of marketing policies that are truthful and reflect ethical standards. Although the main aim of most companies is to maximize on profits, the public is increasingly demanding that companies act responsibly and ethically in their activities. In marketing, ethical issues take different forms. They include the advertisement or promotion methods used in marketing a product.
Monday, August 26, 2019
In what ways can we argue that the international community has an Essay
In what ways can we argue that the international community has an obligation to alleviate poverty in the world - Essay Example This has been leaving the poor on the mercies of the rich in the society. Therefore, the international community has a role of setting up policies and implementing them, an aspect that will eliminate cartels who have been hijacking this noble process. International community has a role of ensuring that there is equal distribution of resources across the economies. In the past one century, developed countries have been marginalizing smaller economies which have poorly formed developed structure. Through brain drain and exploitation of the resources by economic powerhouses has increased the level of poverty in the world. The international community has a role of ensuring that all countries engaging in any form of trade where all parties benefit. This will play a significant role in ensuring that there is economic balance. In addition, it should follow-up in order to ensure that the money obtained through these transactions reach the needy in the society. This can be through supervising mega projects by the governments and auditing them in order to curb corruption cases. The fact that the world is not united towards the agenda of alleviating poverty makes it hard for the international community. Each country tries to drive its own economic prosperity. In addition, some countries are not willing to set up a certain amount of money to help the countries that are crumpling with high poverty rates. This has made it hard for the international community to achieve any remarkable
Educational Action Research Annotated Bibliography
Educational Action Research - Annotated Bibliography Example In this attempt, the author employs expositions of ethnography and action research so as to decrease the effect of epistemological cleavage between these two different approaches. Subsequently, the research is more relevant as it involves authorââ¬â¢s experience relating to participation in three reception classes. After practically developing this method and its efficacy with the design and approach of new methodological approach in the field of educational research, the authors concludes that the participation in early years education by using the method of participation can be used as a new methodological approach in this field.Dick, B. (2004). Action research literature: Themes and trends. Action Research, 2(4), 425-444. The author has reviewed various action research related books and has developed perspective on the theme and direction of these books. Among finding various themes, the author has found material related to action science, inquiry, system-related approaches and the important aspect of action learning as well in which role and involvement of education, community, health, and organizational developments and subsequent practical applications have been detailed as well. a number of developing themes and trends have been identified including the increase and expansion of action research along with constructive inquiry, participation, involvement of community are those certain factors that have gained currency within the growing context and perspective of action research.
Sunday, August 25, 2019
Company profile about an engineering company in United Arab Emirates Essay
Company profile about an engineering company in United Arab Emirates - Essay Example With its inception as a wholly state owned enterprise in 1979, Dubai Aluminium Company Limited (DUBAL) has been existent for the over 30 years. The main reason behind the states establishment of Dubai Aluminium Company Limited (DUBAL) was to add value to the vast countrys oil-rich mineral resource as it would result in the diversification of the UAE economy. The companyââ¬â¢s production capacity has grown over the years with the installation of modern smelters that produce approximately one million metric tons of high-quality molten aluminium annually (Dubai Aluminium Company Limited n.d). Furthermore, DUBAL is currently overseeing an aggressive growth plan as it seeks to become one amongst the top five worldwide aluminium producers by the year 2015. As one of the leading producers of high quality finished aluminium, DUBAL owns one of the worldwide largest aluminium smelters plant. Established on a four hundred and eighty hectare site in Jebel Ali the company has established a state of the art plant centralized in one locality allowing it to function smoothly as it produces over one million metric tonnes of aluminium. Unlike other companies that operate in the United Arabs Emirates (UAE), DUBAL is one of Dubaiââ¬â¢s industrial flagships it is one of the prevalent non-oil companies that adds up to the countryââ¬â¢s economy. As a company that focuses on the production of high quality finished aluminum products, it serves a vast number of electronics and aerospace industries that operate worldwide. It focuses on its power of partnership with its employees, customers, government, suppliers, and the community under, which it operates. Dubaiââ¬â¢s government founded Dubai Aluminium Company Limited (DUBAL) in order to boost its economy through production of high quality finished aluminum products for its users in the electronics and aerospace industries. As a result, DUBAL has
Saturday, August 24, 2019
See pictures Essay Example | Topics and Well Written Essays - 250 words - 4
See pictures - Essay Example The blast of the operation extended outwards one thousand feet violently heaving the ground upwards fifteen feet. It created a very steep chimney that later collapsed upwards towards the surface. It melted and vaporized rocks. Pressure generated rammed the bedrock laterally creating two roughly parallel faults almost 0.9 miles apart southwest and northeast of the explosion. As the rupture took place, the earth slid downward in between settling 10 feet below the rest of the landscape of the desert. The collapsing chimney also left behind a minor subsidence crater. Besides the geographic distortions of the earthââ¬â¢s surface, the experiment also causes an earthquake that affected houses 87 miles away leaving the windows of White Pine High School Shuttered. The initial nuclear test conducted on Amchitka Island was a long shot. It was an atomic Bomb detonated 2300 feet underground in 1965. A second one was a hydrogen bomb exploded at a depth of 3992 feet below the surface. Its yield was approximately one megaton, 67 times the Hiroshima bomb. The blast triggered a series of small earthquakes and several massive landslides. It knocked water from rivers, ponds and lakes that were more than 50 feet in the air. The Cannikin bomb exploded with the earthquake force registering 7.0 on the richer scale. Even though the U.S government keeps insisting on guaranteeing environmental protection and safety during nuclear operations, these tests still affect the geographical orientation of the nearby areas and cause
Friday, August 23, 2019
Do-Not-Resuscitate in the Operating Room Essay Example | Topics and Well Written Essays - 1000 words
Do-Not-Resuscitate in the Operating Room - Essay Example Due to the patientââ¬â¢s sickness, confusion or dilemma, the person may not be in a position to make the decision as per their stand. However, the situation forces them to make the decision. In a case whereby an individual is totally unable to make a decision by themselves, there is involvement of a Surrogate decision maker ( Vetsch, 2002). In the absence of a written document, people close to the patient and familiar with his wishes may be used. The law recognizes a hierarchy of family relationships in determining which family member should be the official "spokesperson," though generally all close family members and significant others should be involved in the discussion and reach some consensus. The hierarchy includes a legal guardian, individuals given power of attorney for health decision making, spouse, handout children, guardians or adult siblings in agreement. The facts about the CNR order is that, it is necessarily important to be filled at this stage. It will show the will of the patient you take risk of the situation, and in case the whole operation process leaves the patient dead, there is no blame as to the cause of their death. The DNR also addresses family issues related to the patient, such as inheritance and next of kin. However, the whole process is approached with mixed emotions. The DNR in an operation room makes the whole operation scaring. Thoughts emerge concerning the limited chances of survival in the operation process. These decisions are mandatory and most of the patients fill these information, as a matter of fact just because that is required of them, but not as per their will. There is a gap in the information provided with the actual and normal situation. This is because the patientââ¬â¢s state of sickness may not allow them to make sound decisions. In the case of a surrogate decision maker, the involved may rarely make
Thursday, August 22, 2019
History of Pakistan 1912 to Date Essay Example for Free
History of Pakistan 1912 to Date Essay 1206-1526 The Delhi Sultanate Some of the earliest relics of Stone Age man were found in the Soan valley near Rawalpindi, dating back to at least 50,000 years. Predominantly an agricultural region, its inhabitants learned to tame and husband animals and cultivate crops some 9,000 years ago. Farming villages dating from 6000 BC have been excavated in Baluchistan, the North West Frontier Province and Punjab. The Indus Valley Civilization is considered to have evolved around 2600 BC. Built on the ruins of fortified towns near Kot Diji, it is now believed to have emerged from farming communities of the area. The Civilization boasted immense cities like Moenjodaro and Harappa. These towns were well planned, with paved main roads, multistoried houses, watchtowers, food warehouses, and assembly halls. Their people developed an advanced script that still remains un-deciphered. The Indus Civilizations decline around 1700 BC is attributed to foreign invaders, who at some sites violently destroyed the cities. But with recent research, historians have become unsure as to the exact causes of decline of the Indus Civilization. Aryans, who were rough cattle breeders, came from Central Asia around 1700 BC, seeking grazing land for their herds. Their religion was well developed, with gods identified from elements of nature. They followed a strict caste system, which later became Hinduism. They wrote the first book of Hindu scripture, the Rig Veda, which was a collection of hymns remembered through several generations. Some anthropologists believe that there is no real historical evidence to prove the coming of Aryans, and consider their coming as a myth. In sixth century BC, the people of the region were getting increasingly dissatisfied with the Hindu caste system. When Buddha, son of a Kshatriya king preached equality in men, his teachings were quickly accepted throughout the northern part of the Sub-continent. Around the same time Gandhara, being the easternmost province of the Achaemenid Empire of Persia, became a major power in the region. Its two cities Pushkalavati, or present day Charsadda near Pesha war, and the capital Taxila, were the center of civilization and culture. Alexander the Great invaded the Subcontinent in 327 BC. Conquering the Kalash valley, he crossed the mighty Indus at Ohind, sixteen miles north of Attock. He then defeated the mighty elephant army of Porus at Jhelum, and began his march towards the long Ganges plain. However, he was forced to plan for homeward sailing when his warwary troops refused to advance further. On his way back, a serious wound, received while battling the Malloi people at Multan, finally took its toll, and Alexander died in 323 BC, leaving his conquests for grab among his own officers. Chandragupta Maurya was an exiled member of the royal family of Magadha, a kingdom flourishing since 700 BC on the bank of river Ganges. After Alexanders death, Chandragupta captured Punjab with his allies, and later overthrew the king of Magadha in 321 BC to form the Mauryan Empire. After twenty-four years of kingship, his son, Bindusara, who added Deccan to the Mauryan rule, succeeded Chandragupta. Ashoka, son of Bindusara, was one of the greatest rulers the world has ever known. Not only did he rule a vast empire; he also tried to rule it compassionately. After initially causing thousands of lives during his conquest of Kalinga, he decided to rule by the law of piety. He was instrumental in spreading Buddhism within and outside the Sub-continent by building Buddhist monasteries and stupas, and sending out missionaries to foreign lands. The Greek king of Bactria, Demetrius, conquered the Kabul River Valley around 195 BC. The Greeks re-built Taxila and Pushkalavati as their twin capital cities in Gandhara. They were followed in 75 BC by the Scythians, Iranian nomads from Central Asia, and in about 50 BC by the powerful Parthians, from east of the Caspian Sea. After defeating the Greeks in 53 BC, the Parthians ruled the northern Pakistan area. During their era of trade and economic prosperity, the Parthians promoted art and religion. The Gandhara School of art developed, which reflected the glory of Greek, Syrian, Persian and Indian art traditions. The Kushana king, Kujula, ruler of nomad tribes from Central Asia, overthrew the Parthians in 64 AD and took over Gandhara. The Kushans further extended their rule into northwest India and Bay of Bengal, south into Bahawalpur and short of Gujrat, and north till Kashghar and Yarkand, into the Chinese frontier. They made their winter capital at Purushapura, the City of Flowers, now called Peshawar, and their summer capital north of Kabul. Kanishka, the greatest of Kushans, ruled from the year 128 to 151. Trade flourished during his rule, with the Romans trading in gold for jewelry, perfumes, dyes, spices and textiles. Progress was made in medicine and literature. Thousands of Buddhist monasteries and stupas were built and the best pieces of sculpture in the Gandhara School of art were produced. He was killed in his sleep when his own people resisted his unending expansionist pursuits. The Kushans Empire was usurped both from the North, where the Sassanian Empire of Persia eroded their rule. and the South where the Gupta Empire took hold. In the fourth century, due to decline in prosperity and trade, the Kushans Empire was reduced to a new dynasty of Kidar (Little) Kushans, with the capital now at Peshawar. Coming from Central Asia, the White Huns, originally the horse-riding nomads from China, invaded Gandhara during the fifth century. With declining prosperity, and the sun and fireworshipping Huns ruling the land, Buddhism gradually disappeared from northern Pakistan, taking the glory of the Gandhara School of art with it. After the defeat of Huns by Sassanians and Turks in 565, the area was mostly left to be ruled by small Hindu kingdoms, with the Turki Shahi rulers controlling the area till Gandhara from Afghanistan, and the raja of Kashmir ruling northern Punjab, and the areas east of the Indus. Buddhisms decline continued as more people were converted to Brahman Hindus. Overthrowing the Turki Shahis, the Central Asian Hindu Shahis ruled from 870 till the year 1008. With their capital established at Hund on the Indus, their rule extended from Jalalabad in Afghanistan to Multan, and covered as far north as Kashmir. Fasting Buddha from Gandhara region, Central Museum, Lahore Buddha in Dhyana Mudra preserved in Julian monastery Slave Dynasty [1206-1290] Khalji Dynasty [1290-1320] The founder of the Khalji Dynasty in South Asia, Malik Firuz, was originally the Ariz-iMumalik appointed by Kaiqubad during the days of decline of the Slave Dynasty. He took advantage of the political vacuum that was created due to the incompetence of the successors of Balban. To occupy the throne, he only had to remove the infant Sultan Kaimurs. On June 13 1290, Malik Firuz ascended the throne of Delhi as Jalal-ud-din Firuz Shah. Khaljis were basically Central Asians but had lived in Afghanistan for so long that they had become different from the Turks in terms of customs and manners. Thus the coming of Khaljis to power was more than a dynastic change. As majority of the Muslim population of Delhi was Turk, the arrival of a Khalji ruler was not much welcomed. Yet Jalal-ud-din managed to win the hearts of the people through his mildness and generosity. He retained most of the officers holding key positions in the Slave Dynasty. His own nephew and son-in-law Alauddin Khalji, killed Jalal-ud-din and took over as the new ruler. Alauddins reign is marked by innovative administrative and revenue reforms, market control regulations and a whirlwind period of conquests. It is considered the golden period of the Khalji rule. However, before the death of Alauddin, his house was divided into two camps. This resulted in the ultimate collapse of the Khalji dynasty. On one side were Khizar Khan (Alauddins son and the nominated hair to the throne), Alp Khan (Khizars father in law and the governor of Gujrat) and Malika-i-Jehan (wife of Alauddin and sister of Alp Khan). Malik Kafur led the other camp, who was one of Alauddins most trusted nobles. Malik Kafur managed to win the battle of politics and succeeded in making Shahab-ud-din Umar, a young prince of six years old, as the successor of Alauddin and himself became his regent. However, later his own agents killed Malik Kafur. After the death of Malik Kafur, Qutb-ud-din Mubarik Shah, another son of Alauddin removed his younger brother Umar from the throne and became Sultan in 1316. Mubarik was a worthless ruler and most of his time was spend in drinking and womanizing. During his rule the power was actually in the hands of a lowborn Hindu slave, who was given the title of Khusraw Khan by Mubarik himself. Khusraw, with the help of some of his friends killed Mubarik and declared himself the Sultan. With this the rule of the Khalji Dynasty came to an end. Tomb and College of Alauddin Khalji, although the grave is now missing The incomplete Alai Minar, built by Alauddin Khalji Tughluq Dynasty [1320-1412] During his rule, Khusraw replaced Muslim officers by Hindu officers in all key positions of the country. These Hindu officers openly insulted Islam, dishonored mosques and used copies of the Quran as pedestals for idols. This situation was very difficult for the Muslim of South Asia to digest. They gathered around a Tughluq noble popularly known as Ghazi Malik, who defeated and killed Khusraw. He wanted to give power back to the Khalji Dynasty, but could not find any survivor amongst the decedents of Alauddin. In this situation, the nobles asked him to become Sultan. He ascended the throne on September 8, 1320, and assumed the title of Ghiyas-ud-din Tughluq Shah, thus becoming the founder of the Tughluq dynasty. The Tughluqs belonged to the Qarauna Turk tribe. After becoming Sultan, Ghiyas-ud-din concentrated on crushing the Hindu rajas, who had gained power during the short rule of Khusraw. He conquered Bengal, which was no longer part of the central empire since the death of Balban. When he came back after the successful Bengal expedition, his son Jauna Khan gave him a very warm welcome. When Ghiyas-ud-din was taking the guard-of-honor, the special stage that had been constructed for the occasion fell down, killing Ghiyas-ud-din and six other people. His son Muhammad bin Tughluq succeeded him. Muhammad Tughluq was a man of ideas. He tried to implement a number of his own schemes. Unfortunately for him, almost all his schemes failed and he became unpopular amongst the masses. When he died, his cousin, Firuz Shah was raised to the status of Sultan. Firuz Shahs long rule of 37 years is known for his marvelous administrative reforms. Due to old age, Firuz Shah handed over power to his son Muhammad Shah during his lifetime. The new Sultan proved incompetent and was not liked by the nobles. A civil war like situation was created. Firuz Shah helped in cooling down the tension and replaced Muhammad Shah with Ghiyas-ud-din, his grandson, as Sultan. However, after the death of Firuz Shah in 1388, a tussle once again began between the power-hungry princes of the house of Tughluqs. The nobles, who in order to gain more power, started supporting one prince or the other, further worsened the situation. This period of fighting amongst the Tughluq princes continued for about quarter of a century. Amir Timurs invasion on Delhi in 1398 further destroyed the political and economic standing of the Tughluqs. The dynasty eventually came to an end in 1414 when Khizar Khan founded the Saiyid Dynasty in Delhi. Saiyid Dynasty [1414-1451] Saiyids Dynasty, claimed to be a descendent of the Prophet of Islam, Hadrat Muhammad (S. A. W.). Thus his established rule is known as the Saiyids Dynasty. Khizar collaborated with Timur during his invasion on India. As a reward, on his departure from the area, Timur made Khizar the governor of Lahore, Multan and Dipalpur. When Mahmud Shah, the last of the Tughlaq rulers, died in 1412, Daullat Khan Lodhi and Khizar both attempted to occupy the throne of Delhi. Tomb of Muhammad Shah Saiyid In 1414, Khizar won the battle and established the rule of his dynasty in Delhi. Although Khizar Khan was completely sovereign, he preferred to rule in the name of Timur, and then in the name of Timurs successor, Shah Rukh. As a result of Timurs invasion and the continuous wars for succession among the successors of Firuz Shah, a number of states and provinces of the Sultanate of Delhi declared their independence. Khizar tried to reintegrate these states through force, but failed in his mission. During his rule, the Sultanate was reduced to Sindh, Western Punjab, and Western Uttar Pradesh. Khizar died a natural death on May 20, 1421. His son Mubarik Shah succeeded Khizar. Unlike his father, Mubarik declared himself Sultan. His rule was full of internal and external revolts. On February 19 1434, two accomplices of his wazir, Sarwa-ul-Mulk, killed him. The reign of his successors, his nephew Muhammad Shah and Muhammads son Alauddin Alam Shah, were also marked by political instability. The territories of their empires were reduced to a distance of ten miles from Delhi to Palam. Finally, Buhlul Lodhi occupied Delhi and established his rule. Thus the era of Saiyids Dynasty came to an end in 1451.
Wednesday, August 21, 2019
The English Patient Essay Example for Free
The English Patient Essay Identity Crisis in Michael Ondaatjes The English Patient Lerzan G?ltekin Atillm University in Ankara, Turkey [emailprotected] edu. tr Abstract The aim of this paper is to analyze identity crisis in Michael Ondaatjes The English Patient from a postcolonial perspective through the concept of nationalism and national identity, emphasizing cultural, psychological and physical displacement due to colonization, travelling, exploration and space / place (cartography), referring to the theories and views of Benedict Anderson, Homi Bhabba, Franz Fanon, Edward Said, and so on. The paper will mainly focus on the erasure of the national identities and selves of a group of European explorers, scientists and spies, including the colonized Kip, an Indian, serving as a bomb defuser in the British Army. Even though these scientists mission is to map the desert, they can hardly achieve it. The desert is uncontrollable and unreliable because of sand storms. Its surface changes rapidly and one can be lost forever. In other words, the desert is the metaphor of their unreliable national identities that are fragmented and varied because of their traumatic personal xperiences in this alien landscape and culture. The paper will emphasize the fragility of identities and selves even for those who represent European civilization and Imperial Rule as hegemonic powers together with the colonized Kip who is shaped by these powers as a hybrid identity. Key Words: hybridity, nationalism, national identity, postnationalism, space / place The English Patient is a novel that seeks to explore the problem of identity and displacement, experienced both by colonizer and colonized. As known, identity is a social construct and largely determined by the relationship between self and other. It is through our sense of identity that we identify ourselves as members of various ethnic groups or nations as well as social classes which provide us with a sense of belonging. Likewise, nations are communities which provide a sense of belonging through the individuals feeling of connectedness to his or her fellow men. In other words, individuals think that they are a part of one collective body, namely, a community known as nation, which is in fact an idea, defined by Benedict Anderson as an imagined political community (6). The survival of nations depend upon nvention and performance of traditions, histories, symbols which help people sustain their identity. However, it mostly depends on traditions and narration of history, which are central elements. Therefore, national history is important in the sense that it narrates the past as a common experience that belongs to a community. It creates one particular version of the past and identity to constitue a common past and a collective identity of any given community. In other words, nations are imaginary communities, to use Benedict Andersons phrase, and nationalism is based on the very concept of a unified imaginary community. Furthermore, nations shared territory which they believe they own and therefore have the right to separate from other peoples land by means of borders. As an idea, scholars usually agree that it is Western in origin, that it came into existence with the development of Western capitalism, industrialization and colonial expansion, which paved the way for imperialism. However, starting with the 90s, nationalism, nation and national identity began to lose their significance as the world was becoming increasingly international, particularly after the period of decolonization. The concept of nation / nationalism nd national identity as Western ideas stimulated colonized peoples to develop their own sense of nationalism and national identity against the colonial, national identity of the West. However, this anticolonial nationalism could not provide the colonised peoples with a sense of homogeneous national unity due to the diversity of ethnic groups within them, particularly because the elite nationalist rule neglected the subaltern masses and privileged the elite over the subaltern, which turned nationalism into a rule of elite dominations, as argued by Frantz Fanon in his The Wretched of the Earth. Hence, there emerged from Western capitalism and colonization the concepts of nation and nationalism as indispensible components of imperialist expansion, but failing to bring national liberation to the heterogeneous groups of people in the former colonies despite their opposition to imperialist domination as anticolonial nationalism. Be it colonial or anti-colonial, both are essentialist and racist in the sense that they supported the ruling elite while ignoring the less privileged ethnic groups. The English Patient (hereafter will be cited as EP) is a novel that questions he nation and nationalism that shape identities through colonial and anti-colonial nationalisms. The characters are all exiles from their homeland who have gathered together at the Villa San Girolamo at the end of World War II. Hana is a Canadian nurse, who volunteered for war service and who has to have an abortion because the father of her unborn child has been killed. Furthermore, she is on the verge of a nervous breakdown because of the news of her fathers death by burns and her continous dealing with the wounded and the dying. As the Canadian Infantry Division ontinues to advance in Italy, she stays behind at the villa to nurse a dying burnt man who is called the English patient. The third member of the villa other than these two is Kip, a Sikh, who is a sapper in the British army and finally, Caravaggio, the thief, an Italian-Canadian who was a friend of Hanas father. The novels central figure is the English patient whose identity is already erased as he is burnt beyond recognition. In fact, he is the Hungarian Court Ladislaus de Almasy, a desert explorer who helped the Germans navigate the deserts. Although his duty is to delineate, name and in a ense possess the unmapped desert, which is a vast territory, in the end his own identity, which is the map of his own features, has been erased and he is known only as the English patient. In fact, the inhabitants of the Villa are all diplaced because they are exiles who have found new identities in a place other than their homeland. In a sense, they formed a new community in the Villa, which is like Eden, isolated from the outside world of war and violence. Since the novel questions colonial and colonial hierarchies, particularly the imperial conception of space/place through the apping of the desert, which is an instrument of colonial domination, and the deserts elusiveness because of its vastness and uncontrollable sand storms. In fact, mapping a space means to name it and possess it as it becomes a place as seized territory, which will help invaders, explorers and traders to realize their plans and aspirations. Almasy is aware of the fact that mapping is a form of knowledge for power and domination: The ends of the earth are never the points on a map that colonists push against, enlarging their sphere of influence. On one side servants and slaves and tides of ower and correspondence with the Geographical Society.
Tuesday, August 20, 2019
The Monitoring And Controlling Of Sealed Quench Furnace Engineering Essay
The Monitoring And Controlling Of Sealed Quench Furnace Engineering Essay This Project involves the Monitoring and controlling of sealed quench chamber. Sealed quench furnace is chosen because it is only has both heating and annealing (cooling) process. For other furnaces, Heating and cooling process is done at different furnaces. Sealed quench furnaces are used to eliminate skin decarburization of the work load surfaces after heat treatment and heat -chemical treatment process. The monitoring and controlling of sealed quench furnace is done by using graphical software called Labview. The controlling and monitoring of furnace is done by using the parameters temperature, pressure, oxygen, Raw materials level and flow switch. The furnace is also known as Chamber. CHAPTER 1 INTRODUCTION: BACKGROUND: Any industry will have various parameters that are to be continuously monitored and controlled from a remote place. In most of the cases the use of manpower becomes almost impossible and therefore remote monitoring and control systems are extensively developed andà used. In this project sealed quench furnace is monitored and controlled using Labview. MOTIVATION: The aim of the project is to study and design the prototype for sealed quench furnace using Labview. Sealed quench furnace is the only furnace has both heating and cooling (Annealing) process. For other furnaces, heating and annealing process is done at different furnaces. It is used to eliminate skin decarburization of work load surfaces after chemical treatment and heat treatment process. The furnace is used for making bearings, engine parts and so on. The furnace has following features Calculation based on mathematical model of furnace. Function of technological diagrams (current profile of concentration of carbon, expected hardness profile after hardening, current state of the process on the diagram iron carbon and iron oxidation). Overhaul Programming. Fully automated and process repeatability. OBJECTIVE: The objective of the report is to simulate Monitoring and controlling techniques using Labview. The Technique used in the project is monitoring and controlling of sealed quench furnace. METHODOLOGY: The controlling and monitoring in Labview is search on internet and read them. The books from national library is useful to get information about monitoring and controlling, Labview, and furnace. The project will also need help and suggestions from supervisors. The technical help is need and is get from national instruments and also attend seminars about Labview is very useful for doing this project. Digital library is also useful to get information about Labview and controlling of furnace. SCOPE AND LIMITATIONS: Labview is a virtual instrumentation that based on the computer. By using Labview can generate independent operation executable files. The system will not interface to the work-in-progress system, nor will it be required to produce statistics for monitoring. Scopes: New atmosphere tempering furnace for scale-free tempering of steel. The new plant is able to process batches of up to 1 ton per load under atmosphere with sealed quenching. Components of up to 760mm can now be done vertically to minimize distortion. Maximum component length of 1220mm can be heat treated under controlled atmosphere. Computer-based order tracking, monitoring and management system introduced. The system was designed in-house by P.H. Heat Treatment for commercial heat-treaters. All of the above have resulted in greater competitiveness and improved customer service. Limitation: Controlling and monitoring is suitable for sealed quench furnace. Temperature is limited to 1000ÃÅ'Ã
C STRUCTURE OF REPORT: Chapter1 Reviews the introduction of sealed quench furnace and Motivation of project. Chapter 2 Literature review of sealed quench furnace and Labview Chapter 3 Overview of furnace system Chapter 4 System design, testing and result discussions. Chapter 5 Advantages, Disadvantages and Applications of sealed quench furnace. Chapter 6 Gives the conclusions and future discussions CHAPTER 2 LITERATURE REVIEW: FURNACE: Furnaces are used for different heat treating operations depending upon their heat treat requirements 1.150Ã Ã °-700Ã °Ã C used for nitriding, tempering, Annealing etc 2.650Ã Ã °-1000Ã °C- used for Hardening, Normalizing, annealing etc 3.0ver 1000Ã °C -used for hardening of hot work steel, high speed steel, sinting etc Furnaces are divided into Batch type and continuous type. Depends upon Batch type the Quench sealed furnace is available as horizontal or vertical furnaces. It may use for annealing, hardening, carburizing, nitriding, nitrocarburizing etc In these two types of chamber used Heat chamber, quench chamber. The heat chamber is used for heating of materials. Quench chamber is also call as Cooling chamber. The process used in this chamber is heat treatment. Heat treatment is the heating and cooling of metals to alter their physical and mechanical properties without changing their shape. Heat treatment is often associated with increasing the strength of material, but it can also be used to alter certain manufacturing properties such as improve machining, improve formability, and restore ductility after a cold working operation. SEALED QUENCH FURNACE: Sealed quench furnace as a name defines, provides quenching under protective atmosphere. The furnace comprises main heating chamber, inlet vestibule, oil quench tank and upper slow cool chamber. It is also known as Muffle or integral quench furnace. In this project defines sealed quench furnace is chosen it has furnace has both heating and cooling process combined in one unit. The application of the furnace is industrial purpose. In industry side the furnace is used for moulding of metals such as engine parts, gear, etc MATERIALS RELATED TO PROJECT: LABVIEW: Labview is a acronym for Laboratory Virtual Instrumentation Engineering Workbench. It is a graphical programming language. There is no text-based program code like other programming languages, but there is a diagrammatic view of how data flows through the program. Labview is loved tool for scientists and engineers because conventional programming language is built and the task is achieved. Labview is introduced in 1986 and developed by National instruments. It is easily learn programming language. It is chosen because it is faster than other programming languages. The development in Labview program is 4 times faster than other languages. The virtual instrument developed using Labview is, in short called a VI. Uses of Labview: Faster programming: Hardware integration Advanced Analysis Multiple targets and OS Multiple Programming Approaches Professional User Interfaces Multicore Programming Saves time and money Increased Flexibility Applications of Labview: Acquiring Data and processing signals Automating test and validation systems Designing Embedded systems Instrument control Industrial measurements and control Academic Teaching and Research Polymer Technology Civil and Structural Engineering Defence Textiles Bio-medical Engineering Metallurgy http://cnx.org/content/m15428/latest/ Labview Industrial Applications: It is used in Aircraft industry for making of aircraft engine components such as oil pumps, clutches, pinions, yokes, pins, manometer pistons, aircraft carriages etc. It is used in Bearing Industry: bearing rings It is used machine building industry drive axis, gear axles, gear wheels, toothed rings, hydraulic and pneumatic elements, bolts etc It is used in Automotive industry for making of gear box components and drive axles (shafts, gears etc.) CHAPTER 3 SYSTEM OVERVIEW: BLOCK DIAGRAM: labview1 Figure 2.1 Sealed quench furnace with control system The block diagram of sealed quench furnace is shown in figure 2.1. It consists of Labview control system, Endo gas, Carrier gas, Air supply module, and Air pipe. Figure 2.2 Overview of sealed quench furnace The sealed quench furnace has two chambers separated by refractory lined door which can be opened to allow hot charge to be transferred from heat chamber to cool chamber. In order to determine the systems requirements, the parameter using to control the furnace are Temperature, Pressure, Oxygen level, Flow switch and raw materials level. The temperature of the furnace is monitored by thermistor. The first process is in heat chamber is the heating of materials and is controlled by atmosphere, LPG, Indo gas, Nitrogen. Nitrogen is used for safety purpose because use of LPG and indo gas. Indo gas and nitrogen forms carbon potential manage the raw materials used in the furnace. The control valves pressure and oxygen is monitored by sensors. Temperature sensor is used for the actual process held in the furnace. The second process is in the Quench chamber is cooling of materials. In this controlling valves are used for controlling of the furnace. The flow switch is used for level maintenance. In this Labview control system, it has monitor and control of the furnace, with inputs of temperature, oxygen, Endo gas, and pressure. The temperature of the furnace exists the predefined limit it automatically increases the air level and reduces the gas enter in the furnace. The pressure of the furnace is increases the above the set limit immediately out the air from the furnace. When temperature of the furnace reduces the set limit automatically increases the gas enters into the furnace. CHAPTER 4 SYSTEM DESIGN: Step1: Labview 8.6 version is installed and activating on the system. Step2: Figure 4.1 Front screen of Labview Open Blank VI for new project design. In this two windows are opening 1) Block diagram and 2) Front panel Step 3: Press CTRL+E, CTRL+T for both windows shows parallel. It gives flexibility and designer can see the both screen simultaneously. It is shown in figure Figure 4.2 cascade windows of Labview Step 4: In this deigning the monitoring and controlling of furnace, includes the five screens as follows screen Main screen, Report screen, Run screen, Setup screen and About us screen. MAIN SCREEN: The main screen has About Us, Report, Run, Setup, Exit and login icons. The run icon interconnects to the run module. The setup icon interconnects to the setup module screen. The Report icon interconnects to the report screen. The about us icon interconnects to the about us screen. Figure 4.3 main screen front panel Figure 4.4 Block diagram of main screen Step 5: Setup screen: In set up screen the settings of furnace are listed. Figure 4.5 Setup screen front panel Figure 4.6 setup screen block diagram Step 6: Report screen: Figure 4.7 report screen front panel Figure 4.8 report screen block diagram Step 7: Run screen: Figure 4.9 run screen block diagram Step8: About Us screen Figure 4.11 About us screen front panel Figure 4.12 About us screen block diagram CHAPTER 5 TESTING AND EVOLUTION: Problems Arise: The Labview is the latest programming tool and there are not enough reference books are available. Labview is latest design tool how to use this software The designing of setup screen Problem solution: Labview information is get from internet source and some books are getting from national library. Attend the seminar at national instruments, Singapore for using of Labview. CHAPTER 6 Advantages, Disadvantages and Applications: 1. Advantages of sealed quench furnace: Less distortion Process repeatability Minimal pollution Fully automated, Avoids manual errors Systematic analyzing Wastage minimized and cost saving Consistency in case depth and surface hardness. 2. Disadvantages of sealed quench furnace: Very fast quench Corrosive quench tank Fixtures and fitting High cost High safety need Limitation of weight (750 / 1000 kgs) Power consumption high Use only special gases Repeated process not applicable Only used hot quenching oil (oil cost high). 3. Features of sealed quench furnace are shown below Re-carburizing. Controlled atmosphere annealing Bright annealing Carbonitriding Normalizing Hardening Carburizing-hardening Carburizing 4. Application: The sealed quench furnace using applications are shown below Industrial Applications Gear making Engine parts Stainless less steel materials Making of tools Making of steels Making of machine parts, etc PROJECT MANAGEMENT: CHAPTER 7 CONCLUSION: The monitoring and controlling of sealed quench furnace using Labview is designed and tested with valid parameters. The Monitoring and controlling of sealed quench furnace is successfully tested and meets all the objectives required to function accordingly. The problems arise were encountered, it is manageable and solved with technical guidance. The conclusion from the performance results are Graphical programming is flexible and easy. Program design can be changed easily based on the customer requirements. Overall the system is efficient RECOMMENDATION: The prototype was successfully developed to meet its objectives but it could be further improved based on hardware design.
Shakespeares Macbeth and Hamlet as Tragic Heroes Essay -- Macbeth ess
Macbeth and Hamlet as Tragic Heroes à à à William Shakespeare has written many literary works - from his sonnets to his plays, each has it's own individual characteristics.à One popular characteristic that comes from his plays is the tragic hero.à The audience can always relate to the tragic hero and the many trials he faces.à Macbeth and Hamlet are just two of Shakespeare's plays that involve the tragic hero.à Through their nobility, tragic flaws, and dignity Macbeth and Hamlet prove to be tragic heroes. à Macbeth's nobility begins with the title, "thane of Glamis" (1.3.74).à After the original "thane of Cawdor" (1.3.110) dies, Macbeth gains this title as well.à Once the witches reveal the prophecy that Macbeth would be king, Macbeth murders the king and takes the throne for himself.à This reaches the height of Macbeth's nobility.à In the beginning of the play, Macbeth is thought of as a "worthy thane"(2.3.43.), however, this shifts to nothing more than a "hell hound"(5.8.4.) in the end.à Much like Macbeth, Hamlet is very powerful and has a high status in the country.à Hamlet is the Prince of Denmark and was named "most immediate to [the] throne" (1.2.109) by Claudius.à "Lord Hamlet"(1.5.112.) is well respected by the people of Denmark.à Claudius takes this into account and does not immediately kill Hamlet when he finds out he knows the truth about his father's death.à Similar to Macbeth, Hamlet starts out in a more noble position than he ends up.à Once Ha mlet begins to act crazy, others start to believe his "noble mind is here o'erthrown!" (3.1.153.).à The idea that both Hamlet and Macbeth begin with a high position and fall to their defeat leads to the development of the theme power corrupts, an important theme in... ...s honor by exchanging forgiveness with him.à In turn, the dignity of Shakespeare's tragic heroes is reestablished in the end, however, this does not change their fate. à The characteristics of Macbeth and Hamlet lead them to become tragic heroes.à The specific detail of these characteristics make Shakespeare's tragic heroes well defined in each of his plays.à By the time of their deaths, both Macbeth and Hamlet have realized their fate and accepted the consequences like a true tragic hero. à Works Cited and Consulted: Elliot, G.R. "Introduction: On `Macbeth' as Apex of Shakspearean Tragedy" in Shakespearean Criticism, Volume 3. Edited by Laurie Harris Gale: 1984 Shakespeare, William. Macbeth. Edited by Norman Sanders. Cambridge: Cambridge University Press, 1994 Shakespeare, William. Hamlet. Ed. Sylvan Barnet. New York: Signet Classic, 1998.
Monday, August 19, 2019
Computational Complexity and the Origin of Universals :: Mathematics Mathematical Philosophy Papers
Computational Complexity and the Origin of Universals ABSTRACT: This paper establishes close relationships between fundamental problems in the philosophical and mathematical theories of mind. It reviews the mathematical concepts of intelligence, including pattern recognition algorithms, neural networks and rule systems. Mathematical difficulties manifest as combinatorial complexity of algorithms are related to the roles of a priori knowledge and adaptive learning, the same issues that have shaped the two-thousand year old debate on the origins of the universal concepts of mind. Combining philosophical and mathematical analyses enables tracing current mathematical difficulties to the contradiction between Aristotelian logic and Aristotelian theory of mind (Forms). Aristotelian logic is shown to be the culprit for the current mathematical difficulties. I will also discuss connections to Gà ¶delââ¬â¢s theorems. The conclusion is that fuzzy logic is a fundamental requirement for combining adaptivity and apriority. Relating the mathemati cal and philosophical helps clarifying both and helps analyzing future research directions of the mathematics of intelligence. I. Introduction: Mathematics and Philosophy The two-thousand year old debate on the origins of universal concepts of mind was about the roles of adaptivity or learning from experience vs. the a priori knowledge (the inborn or God-given). It is closely related to the epistemological problem of the origins of knowledge. The problem of combining adaptivity and a-priority is fundamental to computational intelligence as well as to understanding human intelligence. There is an interrelationship among concepts of mind in mathematics, psychology, and philosophy, which is much closer than currently thought among scientists and philosophers of today. From the contemporary point of view, the questions about mind posed by ancient philosophers are astonishingly scientific. A central question to the work of Plato, Aristotle, Avicenna, Maimonides, Aquinas, Occam, and Kant was the question of the origins of universal concepts. Are we born with a priori knowledge of concepts or do we acquire this knowledge adaptively by learning from experienc e? This question was central to the work of ancient philosophers, medieval theologists, and it was equally important to theories of Freud, Jung, and Skinner. The different answers they gave to this question are very similar to the answers given by McCulloch, Minsky, Chomsky and Grossberg. When 2300 years ago Plato faced a need to explain our ability to conceptualize, he concluded that concepts are of a priori origin. The philosophy based on the transcendental, a priori reality of concepts was named realism. During the following 2000 years the concept of a-priority was tremendously strengthened by the development of monotheistic religion in Europe, to the extent that it interfered with empirical studies.
Sunday, August 18, 2019
Edwin Blacks War Against the Weak: Eugenics and Americas Campaign to Create a Master Race :: Edwin Black Eugenics Master Race Essays
Edwin Black's War Against the Weak: Eugenics and America's Campaign to Create a Master Race To the average American it seems unfathomable that US based research into the "scientific" practice of eugenics could have been the foundation and impetus for Hitler's Nazi genocide and atrocities. In addition, notions of racial superiority and the scientific quest for the development of a pure Aryan nation, both by the United States and foreign countries, particularly Germany, were funded and fueled by monies from such prominent families as the Rockefellers, Carnegies and Harriman's. In his book, War Against the Weak: Eugenics and America's Campaign to Create a Master Race, author Edwin Black traces the history of the American eugenics movement, its influence on the rise to power of the Third Reich, and how it was the foundation for the development of scientific racism. Consequently, Black fears that though eugenics in the sense that we recall from the past is gone in name, the future still presents eugenic-like research under the guise of human genetic science, which once again i s supported by corporate funding whose goals are more for monetary gain and globalization, rather than for the benefit of mankind. The origins of eugenic ideology can be traced to the mid-nineteenth century when English philosopher, Herbert Spencer coined the term "survival of the fittest." Those strong and "fittest" would naturally rise to the top, for the benefit of society. Spencer, along with other leading scientists like Charles Darwin and Gregor Mendel advocated the principles of the improvement of the human race based on this superiority logic; supporting their findings through the combined applications of science and mathematics. In 1865, statistician Francis J. Galton "postulated that heredity not only transmitted physical features, such as hair color and height, but mental, emotional and creative qualities as well," and so new theories were born. (Page: 15). These characteristics were more than coincidental and Galton set about classifying and categorizing thousands of people based upon his hypothesis that negative hereditary existed, and that bad traits would out weigh the good and as a result, peo ple would spiral biologically downward. Thus the term "eugenics" was utilized as "the study of all agencies under social control which can improve or impair the racial quality of future generations." (Page: 18). Using the principles expounded by Galton and through Mendel's research in laws of recessive and dominant traits discovered in plant breeding, American researchers entered this new scientific field.
Saturday, August 17, 2019
Hamletââ¬â¢s Values Prevail Essay
Mark Twain once stated, ââ¬Å"It is curious ââ¬â curious that physical courage should be so common in the world, and moral courage so rare.â⬠The zealous struggles between internal and external gratification and somatic and ethical honour have incontrovertibly led to manââ¬â¢s continual battle for integrity ââ¬â pride versus ethics. Religious teachings impart that one show respect to all and utilize the power of oration to convey ideologies; yet religious crusades have instigated the bloodiest and most deadly battles in human history. Manââ¬â¢s universal and timeless question asks whether it is ethical to defend oneââ¬â¢s honour through brutality or if the use of language and moral lessons are sufficient to deliver the message. Analogously, William Shakespeareââ¬â¢s The Tragedy of Hamlet bequeaths enlightenment to its audience of the universal beauties and faults of mankind on the comprehensive debate of integrity. The tragic hero, Prince Hamlet of Denmark, vies to comprehend his uncomfortably altered environment, while he relentlessly endeavors to seek morality, logic, and reason in a world where corruption and greed autonomously dictate action. His motherââ¬â¢s precipitous remarriage, the tormenting death of his father, and the forsakenness Hamlet feels from those he held close lead him to render epiphanic cognizance. Shakespeareââ¬â¢s use of soliloquys bestows unto the audience a voyeuristic view into Hamletââ¬â¢s personal meditations, highlighting Hamletââ¬â¢s introspective state. Though his vulnerability and pathos at times render him ineffectual and indecisive, it is purely reflective of his humanity and that is what entices him to the audience. Hamlet is in an internal battle with the imperfections of the world around him. In the hypocritical nation of Denmark, Hamlet is thrust into witnessing indecencies, both externally and in his own home; thus Hamletââ¬â¢s lack of action is conjured not by feebleness of character. It is the moral contradictions and duplicity in the world before him that hinder his actions; he operates therefore with ethics, prudence, and wisdom. Heroic valor sets Hamlet apart from the supplementary nobility in Denmark. After the enigmatic death of the erstwhile King Hamlet Senior, goes unquestioned, Hamletââ¬â¢s morals compel him to seek answers. Before Hamlet can pursue the truth he must however come to terms with his mother Gertrudeââ¬â¢s remarriage to his fatherââ¬â¢s brother, Claudius. Disappointment in his mother and grief for his father, lead Hamlet to his first soliloquy, wherein he describes the consequences of suicide and his motherââ¬â¢s immorality. Even in his melancholia Hamlet understand the magnitudes of ââ¬Å"self-slaughter,â⬠as ââ¬Å"the Everl asting [has] fixed / his canon ââ¬Ëgainstâ⬠it (1.2.135-136). His ability to look past the superficial transient benefits of iniquitous actions helps Hamlet to stay firm in his beliefs throughout his journey. Though dismayed as to how ââ¬Å"rotten in the state of Denmarkâ⬠it is, Hamlet expresses his emotions by reacting to his surroundings in a gallant manner (1.4.90). Upon meeting the ghost of the late King, Hamlet is incensed by the horrific crime his ââ¬Å"uncle-fatherâ⬠has committed (2.2.399). However, Hamlet does not immediately take the words of the ghost as factual; in his second soliloquy he concludes ââ¬Å"the spirit that [he has] seen / may be a devilâ⬠and that he cannot trust him without evidence (2.2.627-628). Hamlet decides ââ¬Å"the playââ¬â¢s the thing / wherein [he will] catch the conscience of the kingâ⬠(2.2.633-634). Hamlet realizes the depravity of slaughtering a man based on the conjecture that he is a murderer. He refuses to place such marginal worth on an individual life as to take it without knowing the truth. In the most famous soliloquy of all the Shakespearean plays, Hamlet debates the value of life and the consequences of death; Hamlet asks ââ¬Å"to be or not to beâ⬠(3.1.64). Realizing that death is a misleading and temporary fix, as one knows not of what lies hereafter ââ¬â possibilities of eternal suffering from ââ¬Å"the pangs of despised loveâ⬠and lifeââ¬â¢s unanswered questions ââ¬â Hamlet concludes ââ¬Å"conscience does make cowards of us allâ⬠and with over analysis action is lost (3.1.74-96). Though the ghostââ¬â¢s words attest to be true as the players reenact the murder of the late King Hamlet in The Mousetrap, Hamlet waits to execute his plan. Morality often stifles oneââ¬â¢s acceptance and trust in others. As his family has forsaken him, his childhood friends Rosencrantz and Guildenstern comply with the will of the king to remove him, and those living within the walls of Elsinore Castle perceive him to be insane, Hamlet has but one true confidant ââ¬â Horatio. Hamletââ¬â¢s most enlightening epiphanic moment comes as he prepares for the match against Laertes; he finally untangles the webs of deceit which have been clouding his moral judgment. He responds to Horatioââ¬â¢s worry for the battleââ¬â¢s conclusion by telling him, ââ¬Å"not a whit, we defy augury â⬠he further explains, man does not control fate; if it is meant to happen, it will (5.2.231-238). Hamlet has hitherto looked at life like a slow moving game of chess, evaluating each move he makes by weighing the consequences of the subsequent moves; he now understands he must leave his fate in the hands of providence. Hamletââ¬â¢s dawdling journey comes to a rapid close in the final act of the play. During the match against Laertes Hamlet is made witness first hand to his ââ¬Å"uncle-fatherââ¬â¢sâ⬠crimes; Claudius accidentally murders both Gertrude, with the wine he had poisoned for Hamlet, and Laertes, by the poisoned sword intended for Hamlet. Hamlet no longer stands idly by whilst the injustices of Claudius tear his country down. Though he too is poisoned by Laertesââ¬â¢ blade, Hamlet fights for the justice of Denmark and slays Claudius once and for all. The tragic resolution leaves a bloodstained Denmark distraught and uncertain, yet the heroic legacy of Hamletââ¬â¢s valor and morality live on. Horatio recounts Hamletââ¬â¢s tragic tale as Fortinbras of Norway captures Denmark. Hamlet is buried ââ¬Å"like a soldier to a stage, / for he was likely, had he been put on, / to have proved the most royalâ⬠(5.2.442-444). Though Hamlet never wishes to be king, his pure humanity and strong morals prove to manifest his capabilities, even after death. It is integral for any actor playing the role of Hamlet to be well versed in the characteristics of his Hamlet predecessors, and to embrace their qualities while learning from their frailties. Whether on stage or on film, Hamlet is one of the most challenging roles for any actor to play. Two contemporary silver screen adaptations of Hamlet by Kenneth Branagh and Franco Zeffirelli portray the young Prince as a grieving individual vying to keep his virtue as corruption ensues. Branagh presents Hamletââ¬â¢s famous ââ¬Å"To be or not to beâ⬠soliloquy as the cinematic essence of the unraveling of Hamletââ¬â¢s layers. Hamlet questions the meaning of right and wrong, while searching for his own purpose within the mirrors. Unfortunately for Hamlet, the mirrors neither hold truths nor divulge answers, thus he is left feeling a forsaken sense of betrayal. Branaghââ¬â¢s acting and directing are impressive in this scene, his emotions depict Hamletââ¬â¢s internal conflict; he attempts to keep hold of his morals in a world void of any such ethics. Zeffirelliââ¬â¢s interpretation of Hamletââ¬â¢s renowned ââ¬Å"To be or not to beâ⬠soliloquy captures a darke r side the tragic hero. Though Mel Gibsonââ¬â¢s superb acting highlights Hamletââ¬â¢s emotional conflict of where he morally stands, the distrait directorial choice to locate the scene in the family crypt conveys too nefarious a mood and is confusing to the audience. Zeffirelliââ¬â¢s redemption comes in a glorious form ââ¬â his interpretation of Hamlet and Horatioââ¬â¢s conversation in the playââ¬â¢s final act. Zeffirelli shows an excellent understanding of the playââ¬â¢s overall purpose. He depicts Hamletââ¬â¢s epiphany as a monologue rather than the end of a discourse between friends. By omitting Horatio from the latter portion of this scene, the audience is able to see Hamletââ¬â¢s shift in perspective develop on its own. Hamlet overlooks the ocean and its horizon as he decides let his fate rest in the ebb and flow of life. Contradictorily, Branagh, using Shakespeareââ¬â¢s original context, does not enhance the viewerââ¬â¢s perception of Hamletââ¬â¢s conflict. Rather Branagh chooses to show the intimate relationship between Hamlet and Horatio. Kenneth Branaghââ¬â¢s brand of symbolism in ââ¬Å"Hamletâ⬠delves into the true meaning beneath the pages of Shakespeareââ¬â¢s written word. He surpasses the usual film adaptations of a drama, which fail to provoke the imagination. He probes the audience with strong symbolism forcing thought, questioning, and imagination beyond the physical. Franco Zeffirelli, dissimilarity attempts to engage the viewer by shortening the scenes and speeches apropos to the common Hollywood adaptation. While the pace may be more exciting, it loses in cinematic depth. A great production of Hamlet incorporates the strife between the external forces pulling man from his values and learned morals. Hamlet should be portrayed by his struggle to protect his humanity while those he cares for try to strip the essence of morality from him. As Hamlet traverses grief, the actor should have the emotional depth to connect with the viewer, and versatility to surpass the realm of pure poignancy to enter profundity. Hamletââ¬â¢s instructions to the players should be heeded by any director ââ¬Å"let your own / discretion be your tutor. Suit the action to the / word, the word to the action, with the special / observance, that you overstep not the modesty of / natureâ⬠(3.2.17-21). Plays should convey a universal struggle of man and act as a window to the natural world, where the audience members are permitted to view the intimacies of a society contrasting their own ââ¬â to this rule, Hamlet is no exception. Works Cited Hamlet. Dir. Franco Zeffirelli. Perf. Mel Gibson, Glenn Close, and Alan Bates. DVD. Hamlet. Dir. Kenneth Branaugh. Perf. Kenneth Branaugh, Julie Christie, and Derek Jacobi. DVD. Shakespeare, William. Hamlet. Ed. Barbara A. Mowat. Simon & Schuster, 2003. Print.
Friday, August 16, 2019
Indian Marketing Environment
Indian Marketing Environment Indian Marketing Environment For Global marketers India is not just a single country, it is further divided into tow different countries. India and Bharat. India is looked and appreciated by the whole world. It is growing at the second fastest rate, Its a outsourcing hub, skilled workforce, Nuclear and space power and everything to become a world power. On the other hand, Bharat invovles poverty, Illetracy at high levels, Corruption, Mismanagement, Violnce between releigions and like that. So in this way whosoever desires to enter in the indian market must realize both the faces of this country.They should realize the serious challenges of doing business here like segmenting the market properly, Understanding country's social and cultural issues, getting through government beaurocracy and understading economic and political situation. There have been bunch of examples of companies who have tried to enter in Indian markets without taking care of these issu es and have failed badly. Now before understanding Indian Marketing Environment, it is important to understand what is Marketing Environment. Marekting Environment consist of factors and forces outside or inside the organzation that affect its business in the market.The marketing environment is divided into tow different environments. 1) Micro Environment: It consist of factors lose to the company that have a direct impact on the organization strategy. This includes company's suppliers, distributors, customers and competitors. 2) Macro Environment: It consists of larger societal forces. And these are beyond the control of the organization. These shape the characteristics of the opportunities and threats facing a company. For example, Economic, Cultural, Political, Demographic and Technological. Demographics EnvironmentIt is the study of the peoplein terms of their age, gender, race, ethnicity, and location. Demographic characteristics strongly affect buying behaviour. The current po pulation of India is 1. 18 billion and it is the seond most populous country in the world next to China. And it is being projected that by 2010, it will overtake china with 1. 53 billion. Obviously that's not a good news but for marketers there lies lots of opportunities. Fast growth of population accompanied with rising income means expanidng markets. And among this 1. 18 billion population, more than 50% are below 25 years of age. and hat is the reason why why tere is tough ompetition in the area of soft drinks, networking sites, stylish mobile handsets, job portals and all. Estimated in 2008, around 71% population lives in rural areas even after so much migration to urban cities and that is the reason why low cost brands have started targeting rural cummunityites. They put Camps, Haat in melas to promote their products. Literacy rate, as estimated in 2009, for men it was 76. 9% and for women it was 54. 5%, thoug there is still wide gender disparity, but it has been observed that growth in women literacy rate is more than men's.So women is another big target for marketers. Specially for home based products, as we know women is the chief person to select them for her home. Now, In India diffrent behaviour of diffrent age group has been observed which is mentioned below. Adolescents: The new-age teens are marketers delight. They do no earn but they are fond of spending. They spend lavishly on clothes, eating out, latest gadgets and are very keen t keep up with their friends in terms of possessions and lifestyles. They do not feel guilty of spending their parents money and put pressure on their parents to shell out money for them.They feel they need to have a life of their own, and it should not be denied to them just because they are not earning. Youth: The current youngsters are growing in a more media-influenced, brand conscious world thn their parents. Companies have to take their messages to the places where these youngsters frequent, whether on the intern et, in a cricket stadium, or television. They do not mind information reaching them but they will reserve their right to make their choices. They know what they want from their lives and the product or servies they buy.They hate to be persuaded and influenced. therefore companies would do well to leave them alone to make thier choices. They create their own website, make movie with their own webcam, post their thoughts, pictures and writing online. Since they are sure about what they want, they prefer customized products and services. Companies are realizing that they have to provide something unique and deeply personal to in thier loyalty. People between 35 to 45: People in this age group are settled in their professions and have toddlers and growing children in thier home.The exert themselves in their profession because they realize that their career is likely to take off at this stage. They put in long hours at office and they have to juggle endlessly between their responsibiliti es as spouses and parents and growing responsibilities at work. Parents may be staying with them or they may be living in different city. Income of the people rises at a good rate and they are good spenders. Some of them may be buying their nfirst car while most of them thinking of upgrading their cars. They are also open to new gadgets for themselves and for households.People in this age group want to live a good life and are constantly on a buying spree to improve their lifestyles. They dress well, dine out frequently, and look for opportunities to go on holidays. These days they are also keen to buy new houses very early in thier lives. They also plan to retire early, and they plan thier finances accrodingly. People Between 45 to 60: Some people in this age group are at the peak of their careers while some others are struggling to keep thier jobs. Children beome major priority for people in this age group.They spend less as they save resources to fund the higher education of thei r children. They are also worried about their own future and make a last-ditch efforts to put a retirement plan in place. People above 60: People in this age group live on a steady income. Some of them live with thier grown-up children and are part of their household. They do not spend much on themselves. Their family looks after their requirements. Most of their money spent on buying gifts for their children and grand children. They have to spend a substantial part of their earnings on health-related issues and domestic help.Political Environment The political-Legal environment of a country is influenced by political structures and organizations, political stability, government's interventions, constitutional provisions, government's attitude, foreign policy. Businesses feel helpless in countries where contracts cannot be enforced by the judiciary of the land or it takes excessive timein the judicial proceedings. Governments will need to provide an environment in which businesses c an flourish. In turn, government needs businesses because the marketplace generates taxes. In this way government and businesses need each other.Also every aspect of marketing mix is subject to laws and restrictions. As in any part of the world, political influence is highly essential to start a business in India. Especially if you are planning to start a multi billion business, some sort of political patronage is an absolute necessity. Not only for safeguarding the interest of the company but even to begin the process of getting the required sanctions, one requires hold in the high echelons of politics and administrative circles. Indian society is highly plural. It is the biggest democracy in the world with multi party political system.During the last couple of decades, India has opened its market to world. It has absolutely become an open global market. Banking sector, Insurance sector and all fields of industrial and business are now open for multi national investment. Of course there are many obstructions to cross. And mostly all issues can overcome and establish business if you have the political patronage. India has a plural political system. With numerous political parties, national level and state level, it is very difficult to get a consensus among all parties for starting any business.Also these political parties have patronage of many factors, caste, creed and ideologies. There are political parties with left centric communist ideologies; they are totally against direct foreign investments. But other parties, who are main ruling coalition partners, have right centric ideologies and open for foreign investments. In most of the states, mostly local political parties are ruling. Political parties require financial patronage from big business establishments. Many constituent states have realized the need for foreign investments in their state for a growth oriented economic situation.Hence the climate has changed a lot in India. So many privileges are of fered to entrepreneurs to start business. With all these facilities, still political patronage is a must to start a business in India. Even after establishing the business, for a proper running of the business, political help is essential. It is mainly to sort out issues related to local taxes, labor problems and many such issues affecting the normal working of the companies. Some exapmles in which the government interfere has changed the way people did business â⬠¢ India food items need to put Green dot for all vegetarian items and a Red dot for all non-vegetarian items. All the packaged products need to have MRP(Maximum Retail price) on their package. â⬠¢ Auto industries had to introduce expensive emission control in thier car-Euro II compliance â⬠¢ Public transport in delhi like autorickshaws and buses have to use only CNG in place of Petrol or Diesel. â⬠¢ Introduction of VAT in Delhi â⬠¢ RBI various guidelines to credit cards companies â⬠¢ Introduction of 3G technology â⬠¢ And very recently, India has asked RIM (Research in Motion), maker of Blackberry, to install its server in India for tracking its messenger & enterprise mail services. nd if they don't do so, there services will be banned, which will affect their business in India. Social-Cultural Factors Social factors influence the products people buy, the prices they are willing to pay, the effectivness of speific promotions and how, when and where people purchase products. They change gradually and some changes will be imperceptible if not watched closely. That is the reason why it is most difficult variable for marketing managers to forecast, influence and integrate into marketing plans.One thing India faces no competition is its varied culture and heritage. It has great diversity in cultural practices, languages, customs and traditions. In india people before starting a new business consult astrologers. Supersition are a part of life like they avoid eating non-vegetarian on Tuesdays due to some releigious reasons. People here consider cows a holy animal and it is worshipped and this is the reason behind failure of KFC in India in 1997 when they inroduced Beef items in their Menu. Values: A value is a strongly held and enduring belief.In India a person's values are key determinants of what is important and not important to him, how he reacts in a particular situation and how he behaves in a social situations. Today educated Indian consumer do not tolerate ineffective products and sloppy behaviour of marketers. He has become more inquisitive, discriminating and demanding. Comapnies should learn to expect tough customers. Time Starved Customers: Today many customers place value of non-material accomplishments, such as having control over their lives, and being able to take a day off when they want.As work life gets longer andstressful, people are spending their leisure time recuperating. Casual Frdiays and Home offices are further blurring the boundar ies between work and leisure. People will increasinly place more value on time than money. Multiple Lifestyles: Today People lead multiple lifestyles. They choose products and services that meet diverse needs and interests rather than conform to traditional streotypes. A person can be a teacher and also a a gourmet, fitness enthusiast and so many other things. Each of these lifestyles is associated with different products and services and is a otential customer for companies. This has increased the complexities of consumer's buying habits. A person may go on holidays to exotic holiday locations and may spend a fortune to travel, but may dine in very ordinary restaurants. Changing structures of Families: The growth in the number of working women means an increase in dual-income families. These families have greter household income but less time for family activities. More working women has meant an inreasing demand for time-savng devices and products, particularly for th kitchen.It i s being discovered that cost is more prominent in deisions made by women, whereas quality is relativly more important to men. This will have important influence when comapnies design marketing mixes for products where the women is prime decision maker. Some examples hwo this factor has affected the market: â⬠¢ Hindustan Unilever limited markets different blends of tea under the same brand name to address the regional preferences of consumers. â⬠¢ Gits India specialized in supplying gourmet mixes to housewives, knows the taste well of North & South India. MTV facebook, CNN, Discovery has completly changed the values of Indian consumers. â⬠¢ Automobiles & Insurance companies potrays themselves as a family product in their advertisements. Natural Environment Natural environment includes factors such as seasonal variations, climatic differences, soil conditions and natural terrain. In consumer markets, the natural environment affects companies because of the differences in t he nature of products bought by consumers due to variations in seasons and climate. In difficult terrains like hilly areas, it is difficult and expensive to get products to the customers..It becomes more expensive to build distribution channels for companies whose target markets are geographically disperse. There are so many environmental issues in India for example Extinction of Tigers, Pollution in urban cities, Water shortages, Deforestation etc. So a company raising even a single issue could do well here. How can we forget to mention Idea's initiative to save paper by usine mobile phones. Its outstanding advertisements & promotional campaigns has really catched our attention. Government also doing thier best to save our environment like PUC(Pollution under control) is must for all the ehicles, soap industry must have to increase its biodegrability, strict laws against killing tigers, encouraging use of solar energy in big government head offices. Technological Environment Techno logy is practically everywhere today-it has changed the way we prepare food, we buy our clothes, and we build our homes. It has changed the way we send our posts, we take our exams, we fill up our forms and the way we resort to comfort and entertainment. Computers, the most visible impact of technology have come a long way from being huge machines locked up in a room to tiny palmtops with more features added everyday.It has all the functions of a calculator, a music player, a home theatre, a video camera and practically a better tool than a pen and a sheet of paper. With more features and functions, computers have led to loss of jobs for millions. In this context, we can look at the impact of technology, especially computers, in the Indian context. Cloud computing, Voice over internet, online social involvement, 3G technology, E-banking are some of the remarkable technological improvements that has changed the lifestyles of Indian consumers. Today companies offering outdated or obso lete technology couldn't survive.People are demanding up-to-date gadgets and gizmos. And this is something learned very well by Nokia in India, which introduces new and innovative handsets every month. In case of banking transactions, Earleir people used to go to banks for each transactions. Then they start doing it over the internet at home or offices and today they are demanding banking on the move i. e. on thier mobile phones. Also IT sector has made india one the biggest outsourcing hub in the world. So basically if a company wants to survive and stay ahead in India market, it needs to keep developing new products through its R.Econmic Environment The economic environment can have a major impact on businesses by affecting patters of Demand and Supply. Companies need to monitor these indicators to survive in the market. Income of Indian consumer has increased and now they are more and more high standard of living products. That is the reason why Harley Davidson, Porshe has set up thier showrooms here. After inflation next issue is Infation which is rising at constant speed increase in prices of fuel, Food items has really impacted producers here.
Thursday, August 15, 2019
Mother Jones advertises itself as smart, fearless journalism Essay
Of all mothers, Mother Jones advertises itself as ââ¬Å"smart, fearless journalism. â⬠If only we all had mothers who looked this deeply through current events. This is a unique journal which holds itself to high standards in both a journalistic and moral sense. As the website says, they look for articles that are ââ¬Å"Hard-hitting, investigative reports exposing government cover-ups, corporate malfeasance, scientific myopia, institutional fraud or hypocrisy, etc. â⬠Itââ¬â¢s a journal that likes to get facts, shocking facts, about what people care about. The pages of the journal are ridden with ads devoted to the environment and environmentally concerned companies. Even financial investors advertize themselves as ââ¬Å"greenâ⬠investors (pg3). A cigarette company has an entire page add with ââ¬Å"Naturalâ⬠as their larges printed word. Educational institutions also claim add space that contributes to the worldly responsibility saying ââ¬Å"change yourself, change the worldâ⬠(pg 21). By using the adds in this journal alone, you could help end animal cloning (pg.33), drink organic coffee (pg 32), invest in economically sensitive companies (pg 25), get information about fixing your pet (pg 21), and even discover how to take part in the ââ¬Å"green festivalâ⬠(pg 35). All of it is riddled with the underlying message of social responsibility. In the mission statement found on the journals website, it says ââ¬Å"the Mother Jones produces revelatory journalism that seeks to inform and inspire a more just and democratic world. â⬠Notice they used the word ââ¬Å"world,â⬠and not just nation. Both advertisements and articles aim to sway opinions towards helping to change the world. In a single publication, there are articles on global warming, several on current American politics, the possible dangers plastic pose to the environment, oil spills in Brooklyn, education of troubled and disabled students, and the lack of protests on the behalf of todayââ¬â¢s college students. Itââ¬â¢s clear that this journal is out to change the world and hold us all accountable for higher moral and ethical standards. But that begs a question; what kind of standards? Itââ¬â¢s tricky to lay a claim on whether this journal is liberal or democrat, let alone identify any defining moral statement as it has articles reflecting both sides of the generalized views of those parties. Perhaps this sentence taken from the websites advertising policies page can help explain the confusion; ââ¬Å"weââ¬â¢re in business to produce great public interest journalism, no strings attached. â⬠Or maybe this one; ââ¬Å"Mother Jones respects and values free expression and dissenting voices. â⬠Sounds very intelligent and fair ââ¬â idealistic almost ââ¬â but whatââ¬â¢s the catch? Well itââ¬â¢s clear that a magazine is a business, and like any business you have to sell. Mother Jones does this with shock value. They publish articles about torturing children and one entitled ââ¬Å"Gay by Choice? â⬠It also has an article depicting news corporations as bias and even creating ââ¬Å"fake news. â⬠Mother Jones tells their readers all about the things they cannot trust, and reasons why from the experts who claim it. The writers for Mother Jones are experts to say the least. Most of their columns are written by freelancers, but darn good ones. Their cover story ââ¬Å"School of Shockâ⬠was written by Jennifer Gonnerman after a yearlong investigation. Gary Greenberg is a contributing writer who is also psychotherapist, and his work has appeared in The New Yorker and Best American Science and Nature Writing. Itââ¬â¢s clear that they editors believe, as their website claims, that they ââ¬Å"assume that our readers are sufficiently smart and skeptical. â⬠Though, when reading the articles it is clear that a degree is not needed to read this journal. Technical terms are not used freely or thoughtlessly. All in all, this journal claims, and lives up to those claims, to be a smart and justifiable journalism. Itââ¬â¢s a publication thatââ¬â¢s not a slave to itââ¬â¢s advertizers, and respects different viewpoints. I could see favor given to stories with shock value, but the overall theme of the journal, of global responsibility, would not be compromised. A Journal of Interest In Jennifer Gonnermanââ¬â¢s article ââ¬Å"School of Shock,â⬠she describes the extremely controversial disciplinary actions of the Judge Rotenberg Educational center located in Massachusetts. The center was originally set up for children with such extreme behavioral problems that they could not be a part of a normal classroom. Electric shocks are used on about half of the 234 children within the facility which charges $220,000 a year for each student. These children are diagnosed with sever autism, metal retardation, schizophrenia, bipolar disorder, or are emotionally disturbed. By relaying the stories of children who have been through traumatic events in the facility, as well as her own personal experience interviewing them and visiting the school, Gonnerman creates a very emotional piece. After reading it myself, tears nearly ran down my cheek; and Iââ¬â¢m a man who rarely tears. Surprisingly, most of the article is factual, with some informative narrative. The voice of Gonnerman is present, as are her thoughts and opinions, but they are not stated outright. By doing this she lets the reader feel through the facts and experience rather than preach to them. It could be very easy to push such an article in the face of readers with strong visual images, but instead the images are simply those of children sitting or standing, usually with an adult looking over them. There are no images of children being shocked, but there are also no pictures of children misbehaving. In this way, the article is neutral in itââ¬â¢s portrayal of the school. Though I cannot imagine anyone who believes that shocking a child with the voltage described is an ok thing to do, the article voices both sides of the argument. Numerous examples are given of a extreme behavior such as inducing vomiting, biting chunks out of his/her own tongue, setting fires and cutting him/herself. Itââ¬â¢s a place where any child can go, despite their history or severity of behaviors. In some ways, it sounds like a necessary evil. The writing is clearly seeking to shut the school down, but it does not give a solution for its necessity. It does not give any alternatives for students or parents. I leave the article wondering how else to handle such violent and disturbed children. A Journal of Freelance Of the articles published in Mother Jones, most of it comes from freelance writers. That doesnââ¬â¢t mean, however, that just anyone can write for them. A slew of experts and highly educated, and highly published, writers contribute to this journal. But if you donââ¬â¢t want to go and get your doctorate just to be published, here are a few things to think about in order to get published: Subject, Experience, and Tone. The Subject, first and formost, must be one of large consequence. Either look to meet a large interest with a large number of people, or look for a topic that would shock a large number of people. Also, the topic must be something that can be affected or has subsequent consequences. To sum it up in a few words, it should be a new view on a popular subject. As for your experience with the subject, well years of schooling arenââ¬â¢t required to write for Mother Jones, but years of experience might be. Not only will this journal hold your writing and journalistic talents to a high level, but many people who have written on a subject for the journal have also written a book about it; and itââ¬â¢s been published. If youââ¬â¢ve been published in big name journals like The New Yorker, or Rolling Stone, that might work also. And finally the tone of your writing must be affirmative action. The editors of this magazine seek to change the world with it, so think along the lines of that. Other than a lot of research, aim to persuade readers to take action. Who knows, maybe Mother Jones will change the world some day, and you could be a part of it.
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