Managament. Social Technology and Why Most Changes Fail Article

Managament. Social Technology and Why Most Changes Fail - Article Example Social media is use of sites such as face book, twitter and you tube to upload videos, photos and documents and then sharing them with the world. It can thus be used by companies to sell their products and services by uploading graphical images of their products or describe a wide range of product that they offer. Using the social media to advertise goods and services is cheap because a company needs to create one website and then post its content in it. It then links this site with the social media sites such as Facebook and twitter (Maidment, 2012). The advertisement appears in the social media and the company is guaranteed that many social media users will view them. In this manner, the company is able to do quick, cheap and wide coverage of marketing its products. The owners of these social media have recently seen the growth in the number of advertisements, for example, in January 2013 the advertisements on You Tube got four billion views per day. This is a kind of business marketing that organisations cannot ignore. This is because they are often not affected by traffic of advertisers and raise the reputation of a company faster. In addition, this kind of marketing has a parameter for measuring performance because the social media platform records the number of people who have viewed that advertisement (Maidment, 2012). Therefore, organisations that do not take advantage of this cheap advertising will be lagging behind in competing for clients. The power of social media marketing lies in being creative in the way the content of the website is designed. Depending on the company, attractive content should be used and that makes users come back to the same site. For example, in case of a financial services company, it can use a PowerPoint that displays step by step financial literacy to young people (Maidment, 2012). CRITIQUE The well-known social sites are Facebook, twitter and YouTube. Face book alone has over four billion users in the world. This social site was designed in such a manner that it can accommodate both social and commercial services (Maidment, 2012). The social services are sharing photos, videos and documents with the people one wishes. These sites also allow users to make online friends with no limitation of the number of friends. This means that one friend connects with another and in so doing; Facebook connects all its users through one platform. The art of marketing depends on making both formal and informal networks through which information about products and services is shared. Informal networks of marketing involve using close relatives to spread the marketing information about a product or service. It is often not very effective because of the few people who are reached. Formal networks of marke ting involves use of exhibitions, corporate marketing and other professional related networks to market a product (Maidment, 2012). The effectiveness of any marketing strategy depends on how it is cheap, accessible, and easy to use or convince customers to buy the product being offered (Maidment, 2012). A marketing strategy is also economical to the company if it can be sustained by the economic resources of that company for a long time and shows signs of giving back good returns. In addition, it has to reach a large number of people and be effective in convincing clients to buy the products or services offered. The strategy should also aim to target the right customers in terms of their needs, age and their economic wellbeing. Social media is an example of a tool that meets the requirements of a cheap, effective, and easily accessible advertising and marketing strategy. This is because of the large and diverse number of users that are currently using the social media. It is